We’re Hiring!

Position: Digital Marketing Specialist - Freelance

We are seeking a talented and results-oriented Digital Marketing Contractor to help elevate our brand and drive lead generation. You will play a crucial role in developing and executing a comprehensive digital marketing strategy. 

About us: Detailed Journeys is a small group tour and travel consulting company. We began operations in late 2022. 

Our mission is to create a better overall travel experience for both aspiring and seasoned travelers through our detailed and value-centric approach to trip organization, onsite community building, and unique, creative, fun-filled itineraries.

We are ramping up operations, with numerous trips in the works for 2025! Destinations will include Scotland, Tanzania, Colombia, France, U.S.A, and more. 

About the role: We are excited to be hiring someone to focus on digital marketing thanks to funds from a grant. This will allow our Founder to focus more on group tour operations as we grow. 

The top goal for this person will be to increase our brand awareness and create leads! 

We are hiring immediately for this remote position. The contract will be for 200 total hours.

Responsibilities: 

  • Create and put into place a comprehensive digital marketing strategy aligned with business objectives. This will involve conducting market research and developing a conversion plan to create leads.

  • Create and post engaging social media content to Instagram, Facebook, and TikTok that grow our audience.

  • Create targeted Meta ad campaigns.

  • Write compelling blog posts and newsletters.

  • Stay up to date with product knowledge and current digital marketing media trends.

  • Monitor and analyze campaign performance, providing regular reports and insights.

  • Work with the CEO to ensure that messaging is consistent across the brand.

Qualifications: 

  • Proven experience in digital marketing, including social media, email marketing, and content creation. 

  • Strong understanding of marketing principles and best practices.

  • Excellent communication skills.

  • Ability to work independently and meet deadlines.

  • A passion for travel.

Requirements: 
It is important that you are experienced and skilled in the following areas already due to the nature of this position.

  • Meta Ads - creation, posting, and analytics 

  • Canva - creation of graphics

  • Photo editing - Adobe Lightroom, Snapseed, or similar 

  • Short-form video creation (i.e. reels, Tiktoks) 

  • Writing engaging copy

While this position is remote, we are looking for someone based in the U.S., Puerto Rico., or within an 8 hour direct flight from Boston, Massachusetts. This is due to logistics around the potential for travel.

Pay: $40/hour, paid bi-weekly

How to apply: Please email the following to us with the subject line “Digital Marketing Specialist Application”

  • Your resumé

  • Introduce yourself and your background, this doesn’t need to be in a cover letter format 

  • Creative examples so I can see what you can do and what your style is like: 

    • Canva graphic: 

      • Size: 1080x1080

      • Topic: small group tour announcement 

      • Be creative and have fun with this! If you only have the free version of Canva, it’s ok if it has watermarks showing. 

    • A photo you have edited:

      • Send the before and after 

      • If you don’t have Adobe Lightroom, use the free app Snapseed

    • One short-form video: 

      • Size: 1080 x 1920

      • Length: 20 seconds or less 

      • Topic: anything, but please include music

      • Use any program you like (i.e. Instagram, TikTok, CapCut, Inshot). Send either the original video with music or a screen recording of it if the music will not download.

    • Copywriting sample: 

      • Length: two paragraphs

      • Topic: small group tour announcement

      • Format: imagine this would be used in a newsletter 

  • Not required: portfolio - if you have one, or feel free to send any relevant social media handles, websites, etc. that you feel will show your previous work.